About

Who is Jónia Presado?

A 24-year journey from front-line customer experience to board-level strategy — and the leaders she helped shape along the way.

01 · Executive Profile

One of Mozambique's leading voices in strategic marketing and human-centered leadership.

Dr. Jónia Presado is a Strategic Growth, Marketing & Human-Centered Leadership Advisor, Founder & CEO, Board Executive and President of the Mozambican Association of Communication & Marketing (ACM). She is widely recognized as one of Mozambique's leading voices in strategic marketing, customer experience, corporate communications and leadership development.

With more than 24 years of executive experience spanning banking, telecommunications, media, advertising and corporate affairs, Jónia has built a distinguished career helping organizations strengthen brands, accelerate growth, transform customer experience and navigate complex business environments through strategy, innovation and people-centered leadership.

Her work and ideas have been featured in Forbes Africa Lusófona, Xonguila Magazine, Jornal Notícias, Kabum Digital, and across Mozambique's national media.

Jónia Presado — blue suit seated portrait

Academic Background

Master's Degree in Marketing
University of Salford, United Kingdom

Doctorate Honoris Causa in Leadership & Business Management
Veridian Christian University, USA — October 2024

Current Positions

President, ACM — Associação Moçambicana de Comunicação e Marketing (2026)

Founder & CEO, APER Marketing & Serviços

Founder, Intelsight

Superbrands Mozambique — Advisory Board

Lisbon International Advertising Festival — International Jury

Academic Milestones

Education that defines the leader.

Jónia Presado at Women in Management Africa (WIMA) Award 2022

Women in Management Africa
WIMA Award 2022

Jónia Presado receiving Doctorate Honoris Causa — Veridian Christian University

Doctorate Honoris Causa
Veridian Christian University, USA

Jónia Presado — Master's Degree, University of Salford, UK

Master's in Marketing
University of Salford, UK

02 · Leadership & Career Journey

Banking, media, marketing, communications, CX and corporate affairs.

Foundations

Banking & Multi-sector Experience

Built her career across hospitality, logistics, banking, Pay TV, media, marketing, communications and customer experience — gaining rare cross-sector insight into brand, operations and people.

2016–2019

Director of Marketing, Communications & PR — MultiChoice Mozambique

Led marketing, communications and public relations for DStv and GOtv Mozambique for 8 years across two periods, building the brands into household names and leading campaigns that reached millions of Mozambican families. Confirmed by Jornal Esquento (August 2018) and Forbes Africa Lusófona (Feb/Mar 2025).

Resilience

Mergers, Acquisitions & Transformation

Repeatedly identified as key strategic talent during mergers, acquisitions and major corporate transformations — leading through uncertainty without compromising business performance.

2022–Present

Return to MultiChoice Mozambique

Invited back as Director of Marketing, Communications & PR in April 2022 to re-energize the marketing team and accelerate the DStv and GOtv brands.

Entrepreneurship

Founder & CEO — APER Marketing & Serviços

Founded a strategic advisory firm helping organizations transform marketing into a true sustainable growth engine through strategy, customer experience, culture and leadership.

Market Intelligence

Founder — Intelsight

Founded a market research and consumer intelligence company generating evidence-based strategic knowledge to support business decisions across Africa.

2026

President — Associação Moçambicana de Comunicação e Marketing (ACM)

Elected President of the ACM in 2026, committing to ethics, professional development, innovation and the strategic recognition of marketing and communications in Mozambique's economic development. Inauguration covered by ECO, SLTV, Miramar, TVM and Impopo TV.

ACM — 2026

A historic moment for Mozambican marketing.

Jónia Presado signing ACM inauguration
Jónia Presado at ACM press conference with multiple media microphones
Jónia Presado smiling at ACM press conference
03 · Developing Leaders. Creating Lasting Impact.

Her greatest legacy: the leaders she helped shape.

One of Jónia Presado's defining achievements is not only the brands she has led or the business results she has delivered, but the leaders she has helped shape. Throughout her career, she has consistently invested in developing talent, empowering teams and creating opportunities for others to grow.

Many of the professionals she mentored now hold senior leadership positions across Mozambique's corporate sector or lead successful businesses of their own — a legacy network that continues to grow.

JP

The Legacy Network

04 · Awards, Governance & Social Impact

Recognition built across two decades.

  • ◆

    Forbes Africa Lusófona (Feb/Mar 2025)

    Full feature interview — "Paixão e ética consolidam um líder."

  • ◆

    Best Communication Professional in Mozambique

    National recognition for communications excellence.

  • ◆

    Top 50 Women in Management Africa (WIMA)

    Pan-African recognition of executive leadership excellence.

  • ◆

    COMARP Top 30 — Most Influential Women in Marketing, Communications & PR in Mozambique (2026)

  • ◆

    COMARP Power List 2024

    Recognition across multiple categories — Jornal ÍDOLO.

  • ◆

    Outstanding Community & Social Responsibility Award

    African Silent Heroes Foundation — 2022.

  • ◆

    Top 100 Most Influential Black Personalities — Portuguese-speaking Countries

  • ◆

    Superbrands Mozambique — Advisory Board

    National brand advisory council member.

  • ◆

    Lisbon International Advertising Festival — International Jury

    Bringing the African market perspective to global creative excellence.

  • ◆

    President — ACM (2026–)

    Associação Moçambicana de Comunicação e Marketing.

Jónia Presado and presenter raising WIMA trophy Outstanding Community and Social Responsibility Award — Jónia Presado Treze moçambicanos entre as 100 pessoas mais influentes da Lusofonia
Social Impact & Governance →
In Her Own Words
"The true legacy of a leader is not measured by titles or awards, but by the people they inspire, the leaders they develop and the positive transformation they leave behind in organizations and society."
Jónia Presado