Strategic Growth, Marketing & Human-Centered Leadership Advisor
Transforming Strategy into Growth. Leading with Purpose. Inspiring Human Potential.
As Featured In
With more than 24 years of executive experience spanning banking, telecommunications, media, advertising and corporate affairs, Jónia Presado has built a distinguished career helping organizations strengthen brands, accelerate growth, transform customer experience and navigate complex business environments.
She is Founder & CEO of APER Marketing & Serviços, Founder of Intelsight, and elected President of the Mozambican Association of Communication & Marketing (ACM) in 2026. Her work has been featured in Forbes Africa Lusófona, Xonguila Magazine, and across Mozambique's leading media.
Aligning business strategy, brand and customer experience around a single growth agenda.
Transforming marketing into a measurable driver of business revenue and brand equity.
Journey mapping and CX design that builds loyalty, reduces churn and increases lifetime value.
Developing people-centred leaders ready for change, culture and organizational transformation.
One-to-one mentorship for senior executives and emerging leaders in Mozambique and Africa.
Governance, strategy and organizational direction at board and executive committee level.
"Paixão e ética consolidam um líder" — full feature interview.
Pan-African recognition of executive leadership excellence.
COMARP Power List 2024.
National recognition for communications excellence.
African Silent Heroes Foundation.
Top 50 Women in Management Africa — WIMA Award
Jónia Presado was featured in Forbes Africa Lusófona (February/March 2025 edition) in a full interview on strategic marketing, leadership and organizational resilience in Africa.
"O marketing desempenha um papel vital na construção de marcas e na fidelização de clientes."
A strategic advisory firm helping organizations transform marketing into a sustainable growth engine by integrating strategy, customer experience, organizational culture and leadership.
A market research and consumer intelligence company specializing in data-driven insights that support better business decision-making across Africa.
"I believe the true role of a leader is not to create followers, but to develop new leaders. Sustainable success is born when strategy, people, organizational culture and customer experience evolve together. My greatest legacy will not be measured by the positions I held or the campaigns I led, but by the people I inspired, the opportunities I created and the positive transformation I left in organizations and society."Jónia Presado
Jónia Presado is an international speaker on strategic growth, marketing leadership, customer experience and human-centered leadership. She has spoken at the Mozambique Energy & Industry Summit and across major corporate and industry events.
In 2026, Jónia Presado was elected President of the ACM — Associação Moçambicana de Comunicação e Marketing — committing to ethics, professional development, innovation and the strategic role of marketing in Mozambique's economic development.