GROWTH STRATEGIST · HUMAN-CENTRED LEADERSHIP & BOARD ADVISOR
Growth is built through strategy.
Sustained through people.
I help organisations and leaders turn insight into strategy, strategy into execution, and leadership into sustainable growth.
Strategy creates direction.
People create momentum.
Together, they create sustainable growth.
For more than two decades, my work has been guided by one conviction: organisations do not grow sustainably through strategy alone. Growth happens when strategy, people, culture and customer experience move in the same direction.
HOW I CREATE VALUE
I work where strategy, leadership and growth meet.
translating market and customer insight into strategic choices and sustainable growth.
building high-performing organisations where performance and humanity reinforce one another.
independent strategic perspective for boards and executive teams navigating growth and change.
24+ YEARS OF EXPERIENCE
Experience across industries.
Perspective across disciplines.
My career has crossed hospitality, logistics, banking, media, telecommunications, marketing, communications and customer experience. From corporate leadership to entrepreneurship, advisory and industry leadership, each chapter strengthened my ability to connect business strategy, customers, people and growth.
Leadership is not measured only by what we achieve.
It is also measured by what happens to people because we led.
Human-centred leadership is not about lowering standards. It is about achieving high standards without losing the human being behind the performance.
THINKING
Ideas from experience.
Perspectives on growth, leadership, marketing, customer experience, organisational culture and the future of business in Africa.
Ideas become more powerful when they start conversations.
I speak with leaders, organisations and audiences about the intersection of strategy, growth, leadership, customers and human potential.
Recognition is meaningful.
Impact matters more.
Over the years, my work has been recognised across Mozambique, Africa and the Lusophone world. These distinctions matter not simply as milestones, but as reminders of the responsibility that comes with visibility and leadership.
- Best Communication Professional – Mozambique (2024)
- Top 50 Women in Management Africa
- Bantumen Powerlist 100 – recognition among influential Black personalities in the Lusophone world
- COMARP Top 30 / Power List – selected editions, including 2026
- Africa Silent Heroes – Community & Social Responsibility recognition
TODAY
Building businesses.
Advising leaders.
Strengthening an industry.
President
ACM
contributing to professionalisation and development of Mozambique’s marketing and communications industry.
FEATURED & RECOGNISED BY
What will matter most is not how many titles I held.
It is how many people grew because our paths crossed.
Leadership gave me responsibility. Experience gave me perspective. People gave my work meaning.
Sustainable growth begins when strategy and humanity stop competing and start working together.
— Jónia Presado
Let's create meaningful growth.
Whether you are navigating transformation, strengthening leadership, looking for strategic perspective or creating a conversation worth having, I would be glad to hear from you.